Blog

Facebook Rewriting the Pay-Per-Click Playbook

Jun
29
‘12
social media, facebook

Pay-Per-Click (PPC) marketing has historically been the favored workaround for internet marketers hesitant to invest in expensive search engine optimization (SEO) needed for high rankings in Google and other search engines.  Google’s AdWords service is the leading PPC option and has been for years, but it has flaws.

What's this "Cloud?"

Jun
29
‘12
cloud, cloud computing, IT

Last week we exhibited at the Greater Indianapolis Chamber of Commerce’s Schmooza Palooza event.  We wanted to get reacquainted with the Chamber and to demonstrate some of our latest cloud offerings.  We’ve been out of the trade show exercise for some time so our skills were a little rusty.  As we prepared for the questions we might be asked, the most common one didn’t even occur to us.  The most common question I heard was, “What is this cloud I’ve been hearing about?”

Avoiding the Spam Traps

May
30
‘12
IT, email, spam

We hear it all the time, “I’m sorry it took me so long to respond, but I just found your e-mail in my spam filter.”  Sometimes this is just a convenient lie, but sometimes it’s actually true!  Spam is such a huge problem that it must be assumed that all users have multiple filters between your e-mail server and their mailbox.  So, is there anything you can do to ensure that your message will be one of the select few that actually gets delivered to the coveted inbox?  Below are a few quick tips that will help:

Promethius Moves to New Office

May
30
‘12
Promethius

This month was a milestone for Promethius. After more than 10 years in our previous location, we have moved on to a bigger and more user-friendly office space. Still on the northwest side of town, the new office is in College Park North and has ample space for our team to work, including room for future growth.

After months of planning, construction, moving and organizing, the move process is nearly complete. We'll hold our first official event, a Promethius University class, in our new conference room on June 22.

Windows 8

Apr
27
‘12
WIndows, Windows 8, Microsoft, IT

I’ve been reluctant to pop the seal on this article. I don’t want anyone to mistake this article for an endorsement of Windows 8 or as encouragement to run out and purchase a bunch of upgrades the moment it is released. Microsoft’s latest desktop operating system is currently in beta testing, or “Consumer Preview” in Microsoft’s vernacular. So what is new?

Reflections on Drupalcon Denver

Apr
27
‘12
drupal, drupalcon

Last month the city of Denver hosted “Drupalcon,” the annual gathering of Drupal users, developers, evangelists and the like.  I was lucky enough to attend, and I must say this was my favorite Drupalcon ever!

The Drupal community has been quite strong for years, but I was blown away by the sheer number of attendees at this year’s event.  Drupal clearly continues to grow in popularity.  As I see it, here are some key takeaways from the event:

The Importance of Consultants

Mar
31
‘12
consulting

Just like the rest of the country we’ve spent the better part of the last couple of weeks actively trying to recruit Peyton Manning to join our team.  Now that he’s made the unfortunate decision to join the Denver Broncos rather than Promethius Consulting, it’s time for us to get back to our real jobs.  Seriously though, everything I’ve read in recent weeks has worked in a Peyton angle so I figured I should too.

Amplify Your Content

Mar
31
‘12
social media, web, marketing

Do you have a “Content Amplification System?”  Most organizations don’t, so do not despair.  But do consider the tips below if you’re looking for ways to spread your online marketing dollar without much extra effort and expense.

I have always viewed a website as the critical foundation for any online presence.  This goes without saying, I suppose.  And I’m happy to say that I see most organizations doing a decent job of “getting the word out” via their websites mostly through blog posts and/or news items.

E-mail Management

Feb
27
‘12
email, IT

I don’t even have to ask the question to know that you are sick to death of trying to manage your e-mail.  For most of us, it comes down to, “I can either deal with my job/life, or I can deal with my e-mail …NOT BOTH!”  Well, I have my theories on why e-mail boxes became the ultimate dumping grounds (and you know I’m going to share them), but the true question is, how do we fix this growing problem?

Website Features You Might Be Missing, or Have Never Even Thought Of

Feb
27
‘12
web, web development, drupal, marketing

Web design and development capabilities are expanding at what feels like exponential speed.  This is largely because of robust, open-source content management systems (CMS) like Drupal.  We use it and we love it.  So many features and functions are possible in Drupal that even us web professionals struggle to stay current.

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