It’s getting ugly out there and it’s going to get a lot uglier. Microsoft, Apple, and Google are openly bashing their competitors in the tablet market. It’s well known that 2013 growth depends on tablet sales so the stakes are extremely high. Apple has the obvious advantage of being first in the new space, but the next steps won’t be so obvious. Apple generally ignores the cries of the business community and sticks to its consumer roots. This leaves a hole for Microsoft and Google to fill. Google often tries to straddle both worlds and comes off unfocused.
I often see this time of year as a chance to reflect back on my recent marketing efforts to see what’s working and what’s not. Am I getting traffic to my website? Are people reading my newsletter articles? Am I communicating the Promethius brand in a clear and concise manor? I like to take a long, hard look at my process and weed out what’s not working.
If you’re planning a new website, newsletter, blog post or other marketing piece, plan on copywriting being a painful process. I know this from experience both from writing endless copy for Promethius (such as this very newsletter article) and from working with countless clients on their own projects.
Copy is almost never delivered when promised no matter how fervently a commitment is made. The exceptions to this rule are professional content creators. Folks whose sole responsibility is writing copy for a living seem to have no problem with deadlines. They’re used to it I guess.
If you’ve spoken with the Promethius technical crew lately about the pending Windows 8 release later this month, you might have noticed some shrugs and a few scrunched faces. It’s kind of hard to disguise our apathy about the product. Maybe it is because we’ve been burned before (e.g. Windows Millennium, Windows Vista, etc.) or maybe it’s because Windows 7 has been such a refreshing, care-free success that we’re just not excited about this new release. It’s not as if there is nothing good to say about it, so I will, but I’d prefer to not have to.
It’s been a while since I’ve looked closely at the ongoing browser war. If you’re new to the topic, three lines of history should catch you up:
OK, I’m not perfect and I can prove it. No, really; I need to get this off my chest. I am guilty of making a mistake that I consistently implore our customers not to make. I ignored the warning signs that one of our servers was periodically sending me and, of course, it died on me. I made the classic mistake of thinking it wasn’t as important as it was. After all, all it did was generate reports. Had I taken the time to realize how very important those reports were to our organization, I might have behaved differently.
I’ve heard this so many times that I finally decided to write an article about it. If you’ve uttered the phrase above while reviewing your online marketing plan, you are not alone. I hear this ALL THE TIME. But also know that you are probably dead wrong.
It’s time that we had that difficult conversation about your old computer operating system. I understand that you’ve grown attached to it but it really is time to consider parting ways. Microsoft has the opinion that you should be using Windows 7 now and Windows 8 in just a few months. We know their motivations for wanting you to make the upgrade, but what are yours for sticking with Windows XP, or even Windows Vista?
Thanks to all of our clients and friends who stopped by the official Promethius open house! We enjoyed seeing each of you, and it finally feels like our move-in process is complete.
Some of you may recall my February Promethean article entitled, “E-mail Management.” This article was a fairly long rant on the problems of e-mail from my point of view. Unfortunately for me, I also vowed in said article to report back on my progress in implementing my proposed solutions. It’s unfortunate because, though I have made some progress, I haven’t been 100% successful.
Let’s go through the recommendations from February and see how I did: