Blog

This Just In - The Internet is Huge

Mar
07
‘13
internet, web, technology

I’ve recently been struck by the enormity of the internet.  This crazy little “world wide web” idea hatched by Tim Berners-Lee in 1990 (give or take a year), has morphed into the most influential socioeconomic game-changer since coal. 

It’s challenging to think that the Web literally started with only two computers talking together - not that long ago either.  My how things have changed.

Blogging – The Marketing Elephant in the Living Room

Feb
12
‘13
web, marketing, blogging

In sports, we learn at a very early age that “the fundamentals” are of utmost importance.  It appears that if you are coached correctly – no matter what your age and skill level - the emphasis on fundamentals never goes away.  John Wooden was famous for harping on fundamentals even after he regularly attracted the most skilled, accomplished recruits in the country.

Total Cost of Ownership

Feb
12
‘13
IT, cost

When gathering information for an IT budget, a common mistake is to stop at the expected purchase cost of a desktop or laptop computer.  Occasionally we see business owners include the cost of the installation, but rarely does one go beyond that to get to the all-important Total Cost of Ownership (TCO).  At a minimum, this number should be considered anytime you’re considering adding a new user to the computer network.  TCO goes far beyond the $600 for a new computer plus $350 for installation.  According to Gartner, Inc., and confirmed by Intel and others, the real TCO ranges from $3,310

Hardware-as-a-Service

Jan
30
‘13
IT, hardware, HaaS

Keeping up with emerging technology is getting harder all the time.  All of the talk of tablets, Smartphones and other mobile devices makes it very hard to concentrate on the basics.  It seems that many employees are adopting the Bring Your Own Device (BYOD) doctrine even if management has never sanctioned it.  Finding the time to manage that kind of thing is nearly an impossible task.

The Dark Side of Technology

Jan
30
‘13
technology, resources

I’ve been thinking a lot lately about this grand experiment we call the “Internet.”  It sure has changed everything.  It’s strange having a career that didn’t exist 25 years ago. Web Design was one hard sell back then!!

Through the function of my work, I’m on the internet almost all day every day.  It’s amazing.  Sometimes I feel like I’ve had this supplemental, computer-powered brain implanted to the end of my fingertips.  I’m sure you can relate, to some extent.

Online Christmas Fun

Dec
17
‘12
Christmas, holidays

My December article is usually a breakdown of the tech goodies I want to see under my tree this year.  I’ve been trying for a week to write that article in my head with no success.  When I finally sat down at my keyboard, the article began to take shape but quickly fizzled.  It might be because I’ve already beaten tablets and Windows 8 into the ground in previous articles.

Interesting Reads From Around the Web

Dec
17
‘12
marketing, resources

I’ve stumbled upon so many interesting articles this past month that I decided I’d use my newsletter column to post some of my favorites.  I hope you find some gold amongst these favored selections.

Confusing Lucky With Good – Seth Godin is one of my favorite bloggers.  His articles are usually short and to-the-point, and always thought-provoking.  This article reminded me of the value of persistence.

Tablet Wars

Nov
28
‘12
tablets, technology, Apple, Microsoft, Google

It’s getting ugly out there and it’s going to get a lot uglier. Microsoft, Apple, and Google are openly bashing their competitors in the tablet market. It’s well known that 2013 growth depends on tablet sales so the stakes are extremely high. Apple has the obvious advantage of being first in the new space, but the next steps won’t be so obvious. Apple generally ignores the cries of the business community and sticks to its consumer roots. This leaves a hole for Microsoft and Google to fill. Google often tries to straddle both worlds and comes off unfocused.

An Online Marketer’s New Year’s Resolutions

Nov
28
‘12
marketing

I often see this time of year as a chance to reflect back on my recent marketing efforts to see what’s working and what’s not. Am I getting traffic to my website? Are people reading my newsletter articles? Am I communicating the Promethius brand in a clear and concise manor? I like to take a long, hard look at my process and weed out what’s not working.

The Pain of Writing Good Copy

Oct
25
‘12
marketing, copy, writing

If you’re planning a new website, newsletter, blog post or other marketing piece, plan on copywriting being a painful process. I know this from experience both from writing endless copy for Promethius (such as this very newsletter article) and from working with countless clients on their own projects. 

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